Advanced Testing Strategy

Advanced Testing Strategy

Pause a Test

If you’re not ready to kickoff a test - you can always pause your test by clicking the “pause” button in the upper right hand corner to prevent any spend from happening until it’s switched back to “Active.” You can always tell when a test is paused by looking in the upper left and if the status column has the “pause icon” is shown instead of a play icon.

Extend a Test’s End Time or Budget

If your test has done especially well or you’re running a test against a very small audience - you might need to adjust your test end time and add more test budget. You can easily do this by going to the test that you want to extend and clicking the budget and inputting the new budget in the pop up. Make sure to save your changes in by clicking the green checkmark below.

You can extend your test time the same way, simply click on your test end date and select your new time in the proposed pop up. Make sure to save your changed by clicking the green checkmark below.

If saved correctly you’ll be able to see your updated budget and end time at the top of your individual test list page.

Clone a Test

There are many practical reasons to clone a test.

- Find Which Message Works Best For a Different Page

What message works will differ across Pages and audiences. If you manage multiple Pages and you're optimizing content that's relevant to crosspost, try running a test before crossposting to find which message works best.

- Find Which Message Works Best With a Different Target Audience

Like most companies, yours probably has several target demographics - let’s call them personas. You can produce content with generalized appeal to all personas, or targeted appeal to particular personas. You can certainly experiment with breaking into new audiences by changing your content - go broader or more niche - but this is slow and expensive.

Instead, repackage your content with a test and distribute the iterations to your target personas. This data-driven approach reveals packaging resonates best with each persona.

Naytev automatically allows you to target any audience you've created via Facebook Ads Manager. If you've just created a new audience in Power Editor, the audience will be selectable in Naytev within a few minutes. If you don't see a particular audience you created, (1) confirm that you created that audience under the same Ad Account as you're using for your given team on Naytev, and (2) try refreshing your webpage.

- Evaluate the Effectiveness of Different Optimization Goals

It is possible to achieve your social performance goals using different optimization goals, and cloning gives you a chance to evaluate the efficacy of different goals. For example, if you want to drive more Facebook referral traffic, you can optimize for "Post Engagement" for your first test, clone it, then optimize for "Website Clicks (CPC)". Comparing your test results will reveal which optimization goal works best for you.

- Fix Typos or Disapproved Messages

Sometimes you'll have message typos or have a message rejected by Facebook for violating its advertiser rules (Naytev auto-alerts you if there's a Facebook issue). To quickly get things back on track, pause the test that has an issue, clone it, make any necessary fixes and resubmit.

If you have a message that has been disapproved, and you know it doesn't violate Facebook's policies, simply clone your test and resubmit it for approval.

Re-Post Content to Your Page and Carry Over Engagement:

When you post a message through Naytev to your Facebook Page you can only transfer the engagement to your page once. You can always see if the engagement has been successfully transferred by looking at the status column of the specific test. If a message has an “archived” icon where the play Icon used to be - your engagement has been successfully transferred over.

If you want to or if your content supports reposting you can transfer the engagement from other high scoring messages within your test to a completely new organic post. If your content was strong and the second message has a score of 90 and above - you can click on that message and post that variation out to your Facebook page. Make sure that the message that you’ve chosen is reflected in the preview image, click schedule post and choose your posting options accordingly.

You can get more value out of a test this way - especially if you’ve tested a very strong piece of content.