Insights

Every Facebook Privacy Debacle, From 2006 to Cambridge Analytica

A Look At The Future Of Privacy On The Social Network

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Sparknotes for the Facebook Q1 2018 Earnings Call

Mark Zuckerberg, Sheryl Sandberg, David Wehner Presentations and Questions From Listeners

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Privacy Laws Post Cambridge Analytica

My DATA Act, BROWSER Act, Commercial Privacy Bll of Rights Act, CONSENT Act, and more. What do they mean?

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Mudslinging, Money Quotes, and Magic Tricks: How to Make Your Content Go Viral

Expert insights from The Center of Media Engagement, Politco and Naytev

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Making Politics Go Viral (Like Puppies)

Join the upcoming SXSW conference, Making Politics Go Viral (Like Puppies), to learn the latest research on political content engagement and proven engagement strategies.

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Adapt to Facebook’s Algorithm Update with Better Storytelling

"The end is nigh", "All hope is lost", "Organic is dead". Some claim Facebook\’s News Feed algorithm update is a death blow to organic content performance. But it\’s not. It’s an opportunity for great content to shine.

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Use Storytelling to Supercharge Your Facebook Content

If you missed our CSO's Brighttalk webinar due to your busy schedule, dont worry! You can catch it in full here.

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3 Ways to do Facebook Domain Verification and Edit Link Post Previews

Facebook has introduced the concept of “Domain Ownership” which allows businesses to claim domains and say “This link is mine!”. In this post we share how to complete the update in 3 steps

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Best Practices For Choosing A Compelling Thumbnail

Optimizing your Facebook posts with Naytev drives a proven engagement lift (see our case studies), and in this three part series I’ll provide the best practices clients use to achieve these results.

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Powerful New Analytics

Our latest and greatest Performance Dashboard that gives you a consolidated view of the important metrics you need.

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The Intriguing Case of Instagress

The rise and fall of artificial engagement in the social media world.

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The Facebook Metadata Change Isn't the End of the World

First and foremost, we want to let you know that testing and Naytev functionality will not be affected. At Naytev we’ve been discussing how this impending change will affect posting with our clients for some time now.

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A/B Testing Tools Roundup

There are many tools available for A/B testing. Here are the ones you need.

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A/B Testing is Like a Gym Membership

Like signing up for a gym membership, simply buying A/B testing software won't improve your performance.

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Is There Really a Teen Exodus from Facebook?

Millions of teenagers are leaving Facebook. Teens think Facebook is lame and meaningless. These are just some of the takeaways from articles in the past couple years covering teenager engagement on Facebook.

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What We Learned Setting Up Facebook Instant Articles

Now that Facebook Instant Articles are available for all publishers, it’s clear the new format is going to be a major part of most publications and brands’ content distribution strategy. Luckily, the setup is fairly straightforward.

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The Bursting Advertising Bubble Is a Win for Facebook

After all the click fraud, low quality, robots, and ad spam, there's a reckoning coming.

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How to #stopTrump with A/B Testing

Using all the tech at our disposal to fight the Voledmort of our times.

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Reasons to be Wary of Free Social Plugins

$0 and a javascript snippet later and you've got your shiny new share buttons installed. What does it really cost?

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What Networks Does BuzzFeed Actually Use?

BuzzFeed is commonly cited as relying on over 30 distribution channels ranging from social networks to custom apps to reach its large, fragmented audience. Here are the platforms they actually use.

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How To Write a Data-Driven Blog Post

Still staring at the cursor wondering what to write? The data you need is at hand.

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The One Thing Facebook Announced at F8 That's Already Affecting Your News Feed

AI, Drones, and Bots, may have gotten all the buzz, but another announcement is already impacting your day to day life.

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What is Buzzfeed, really?

Operating outside the traditional bounds of an owned and earned property, we might ask what is BuzzFeed? A network? A style? Something else entirely?

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Publishers Must Adapt to a "Distributed First" Model or Fall into Obscurity

We've entered a period of drastic change for content producers. Destination websites are no longer the center of gravity; content publishers now live and die by how well they distribute content off-site.

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Facebook is King, Other Networks Fight for Scraps

With all the buzz around publishers rapidly diversifying their content distribution across social networks, we wanted to see how the top social networks are actually performing.

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Coffee Cups, Country Lanes, and Everybody's Cat

It is easy to get lost in the gorgeous, sweeping shots that dominate most CC0 sites. Learn to find what your content is looking for, fast.

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Come Hang Out With Us at SXSW!

It's one of the best media parties in town. Plus, you'll get a sneak peek of our awesome new feature!

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How to Increase Conversions with A/B Testing

It's not enough to make your articles and landing pages high-converting powerhouses.

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Why Use Infographics In Content Marketing?

Before you hire a designer (or even create your own), here are 3 ways an infographic can make your content more engaging for your audience.

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Introducing The Definitive Guide to Facebook Dark Post Testing

Dark Testing is the secret art of using Unpublished Page Posts on Facebook to test your images and headlines before you post.

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Infographic: Dark Testing

Learn how to run a Dark Test, and all the important concepts along the way.

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What is Facebook Dark Testing and Why Should I Care?

Elite social media teams engineer their content for success by testing their messaging before posting it.

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4 Reasons You Should A/B Test With Dark Posts

The four most common reasons to run Dark Tests and extract more value from your Facebook Page.

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How to A/B Test on Facebook Using Dark Posts

There are two ways to run a dark test: manual and programmatic. This article is a breakdown of both approaches.

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The Hard, Simple Truth

Social is scary for publishers. Platform popularity and content reach can drop precipitously in the blink of an eye, taking a website’s traffic with it.

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Where Clickbait Came From, And Why It's Here to Stay

Online publishers are changing the game of content engagement with strategies prioritizing social sharing over SEO, clicks over pageview durations, and page upon page of quirky animated GIFs over walls of text.

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Optimize Social Media Posts

Your content only gets one first impression. Naytev makes sure it’s the right one by tracking and optimizing organic sharing.

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3 Changes To Content Discovery on Facebook News Feed

On Tuesday, April 21st Facebook announced updates to what content is displayed in each user’s Facebook News Feed. Here's a quick overview.

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The Formula for a Perfect Social Share Message

What if I told you that your social share message is all that’s keeping your content from thousands of new readers? I see this firsthand at Naytev where we automatically test thousands of alternate share messages for dozens of major publishers.

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7 Share Button Techniques To Boost Your Website on Social

Most websites lose high value readers and customers daily because they don’t follow a few easy share button fundamentals.

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Social Share Buttons Analysis

With social share buttons installed on nearly 2 billion sites, you might think people use them all the time. You would be wrong. Naytev has found that people use share buttons about as much as they click display ads.

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How To Win The 2016 Elections: 6 Cutting-Edge Digital Tactics

The 2016 elections will be won or lost on the digital battlefield, so it is more important than ever that political campaigns, party committees, and outside advocacy groups make use of the most cutting-edge strategies.

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The Facebook Share Button vs. Like Button Showdown

Every day, websites lose the exposure they deserve to a problem that takes moments to solve: they ask readers to Like their content, when they should ask readers to Share it instead.

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Maximize Your Server Throughput with Scala

As part of the Naytev engineering team, I’m frequently asked about why we chose to use Scala as our primary development language.

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Naytev is Featured in TechCrunch (and we’re part of Y-Combinator)

Today we are excited to announce that Naytev is part of this summer’s Y-Combinator batch (S14).

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3 Steps to Jump-Start Your Share Message Conversion

There is an important social engagement metric that is often overlooked – how many people who start to share your content actually follow through with the share.

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How to Auto-Track Organic Social Shares On Your Site In Under 5 Minutes

One of the common choruses we heard from our users was they wanted to access the share message that pops up when site visitors hit the share button. They wanted to control the copy and image.

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Optimizing "Yo" Messages for Engagement

We started with a simple premise: there are fundamental rules to eliciting the highest possible engagement.

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It's Not Your Fault, But Your Share Button Sucks

The golden age of Facebook is upon us, but in a cruel twist, it has never been more difficult for organizations to organically connect with fans.

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Introducing Naytev

We built Naytev because we noticed social sharing was an afterthought for most brands.

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