Why Use Infographics In Content Marketing?

3 Reasons Infographics Will Improve Your Content

January 4, 2016

Infographics are shareable, informative graphics that can be a valuable asset to existing and potential customers. Could your business benefit from a well-crafted infographic? Before you hire a designer (or even create your own), here are 3 ways  an infographic can  make your content more engaging for your audience.

  • 1. A beautiful way to showcase your brand’s expertise

90% of information transmitted to the brain is visual. Data-rich infographics inform your readers and entice them to share widely, and high shareability boosts brand advocacy. In addition, Unbounce found that businesses using infographics enjoy 12% more traffic growth than those who don’t. Most social media users trust content shared by their network, so it pays to push high-quality infographics in your content marketing strategy.

  • 2. Make a complicated topic more accessible

Exploring your company’s unique data may pique readers’ interests, if presented in an accessible, graphical way. Infographics allows readers to process loads of complicated information using visual cues instead of arduous spreadsheets and pie charts.

  • 3. Add some pizzazz to a relatively dry topic

A great infographic finds creative ways to make a drab, dull topic more colorful and interesting. Unique comparisons simplify the concept for readers in a relatable way, while also injecting some personality and style to your content marketing efforts.

Regardless of industry, customers love a visually-appealing, reputation-driven brand experience. So, does it pay to offer infographics to your audience? Absolutely.

Want to give infographic creation a try? Create your own with free services like Piktochart or Canva, or enlist the pros at Visually.