Clickbait is changing how publishers engage with readers. Learn the key to its success.
Online publishers are changing the game of content engagement with strategies prioritizing social sharing over SEO, clicks over pageview durations, and page upon page of quirky animated GIFs over walls of text.
How will we adapt to a world of AI-driven video?
The next generation of media will be powered by artificial intelligence, and the technology needed to do it is already here.
Biden Asleep At The Wheel, Bloomberg Makes It Rain, Trump Is Trumping
See how candidates stack up against one another in their Facebook Ad spend and quickly access live updates.
Using the Wrong Button Will Crush Your Exposure and Undermine Your Social Media Marketing
Every day, websites lose the exposure they deserve to a problem that takes moments to solve: they ask readers to Like their content, when they should ask readers to Share it instead.
One Social Network Still Dominates Publisher Site Traffic
Social is scary for publishers. Platform popularity and content reach can drop precipitously in the blink of an eye, taking a website’s traffic with it.
