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Commercial "Deep Fake" Technology. It's Coming.
How will we adapt to a world of AI-driven video?
At the recent Digital Publishing Innovation Summit, speaker Francesco Marconi, Head of R&D at The Wall Street Journal, noted that "The next generation of false news will be powered by artificial intelligence (AI).” The technology is already far more advanced than most people realize, and used incorrectly it could cause significant social and political turmoil.
While recognizing the potential downside, it’s worth noting that the technology also has significant commercial potential. Modifying Francesco's statement slightly, replacing "false news" with "media"
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