A/B Testing Tools Roundup
The platforms you need for testing
There are many tools available for A/B testing, and depending on your needs, budget, and application, the right tool may differ. Here’s a summary of a few of the best tools for each category of testing.
Website A/B Testing
- Optimizely
![](https://uploads-ssl.webflow.com/5b0886c4be77e07a3437bd81/5b0f385755880727315e547d_optimizely-logo.png)
Optimizely is the 800lb Gorilla of A/B testing. They have offer free plans as well as full Enterprise support. Optimizely has a reputation for being easy to set up, simple to use, and effective for improving performance.
![](https://uploads-ssl.webflow.com/5b0886c4be77e07a3437bd81/5b0f3862c3aa5039434c14fc_optimizely-dashboard.png)
- Visual Website Optimizer
![](https://uploads-ssl.webflow.com/5b0886c4be77e07a3437bd81/5b0f386ae373640cf77d22c3_vwo-logo.png)
Visual Website Optimizer is a less expensive alternative to Optimizely, but doesn’t offer the same range of features or ease of use. For serious A/B testers, it’s probably not going to be sufficient.
![](https://uploads-ssl.webflow.com/5b0886c4be77e07a3437bd81/5b0f387355880728f15e5487_vwo-dashboard.png)
Landing Page A/B Testing
- Unbounce
![](https://uploads-ssl.webflow.com/5b0886c4be77e07a3437bd81/5b0f387bb46f9a9aedc20b2e_unbounce-logo.png)
Focused exclusively on creating high-converting landing pages, Unbounce is the best known solution for A/B testing marketing pages. Use this to improve the effectiveness of your user acquisition.
![](https://uploads-ssl.webflow.com/5b0886c4be77e07a3437bd81/5b0f3885b46f9affbfc20b31_unbounce-dashboard.png)
- Lander
![](https://uploads-ssl.webflow.com/5b0886c4be77e07a3437bd81/5b0f388ea975629dcefb73be_lander-logo.png)
A newer alternative to Unbounce is Lander, a landing page creation tool that prominently features A/B testing options. This seems to be a popular option and offers a free trial to get started.
Social Media A/B Testing
- Naytev
![](https://uploads-ssl.webflow.com/5b0886c4be77e07a3437bd81/5b0f3907eb261d2f68bbd08f_naytev-grey.png)
Naytev is the gold standard in A/B testing for social. Major publishers and brands alike use Naytev to test how their content appears on social media.