Insights

The four most common reasons to run Dark Tests and extract more value from your Facebook Page.

There are two ways to run a dark test: manual and programmatic. This article is a breakdown of both approaches.

Social is scary for publishers. Platform popularity and content reach can drop precipitously in the blink of an eye, taking a website’s traffic with it.

Online publishers are changing the game of content engagement with strategies prioritizing social sharing over SEO, clicks over pageview durations, and page upon page of quirky animated GIFs over walls of text.

Your content only gets one first impression. Naytev makes sure it’s the right one by tracking and optimizing organic sharing.

On Tuesday, April 21st Facebook announced updates to what content is displayed in each user’s Facebook News Feed. Here's a quick overview.

What if I told you that your social share message is all that’s keeping your content from thousands of new readers? I see this firsthand at Naytev where we automatically test thousands of alternate share messages for dozens of major publishers.

Most websites lose high value readers and customers daily because they don’t follow a few easy share button fundamentals.

With social share buttons installed on nearly 2 billion sites, you might think people use them all the time. You would be wrong. Naytev has found that people use share buttons about as much as they click display ads.

The 2016 elections will be won or lost on the digital battlefield, so it is more important than ever that political campaigns, party committees, and outside advocacy groups make use of the most cutting-edge strategies.