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Naytev vs Smartly

Smartly.io is a popular tool for social ads. It's a great fit for performance marketers, but doesn't support organic publishing. If you don't care about organic social, and have no plans to take advantage of organic reach, this could be a cost-effective choice for you.

General
Ease of Use
Social Networks Supported
Facebook, Instagram, Pinterest, Twitter, LinkedIn
Facebook, Instagram, Pinterest
3
2
Organic Social
Organic Publishing
3
0
Post To Multiple Profiles at Once
Realistic Live Post Preview
Bulk Post Recirculation
Paid Social
Advanced Boosted Posts
3
Reporting
0
3
Paid Social Performance Tracking
0
3
3
3
Customizable Reporting
3
0
2
2
3
Convert Ads to Organic Posts
News Feed A/B Testing & Ad Optimization
Community Management
3
2
3
Messenger & Website Display Ads
Organic Social Performance Tracking
0
0
3
Track Organic Engagement from Paid Promotion
3
0
2
0
Automation
Pricing
Support
Support Type
Live Priority Support
Ticket / Email Based
Social Listening
Real-time Performance Alerts
3
Coming Soon
0
0
Automated Action Coverage
Paid & Organic Social Automation
Paid Only
Automation
Social Moderation
3
2
0
0
Fee Structure
Flat Rate
Variable
Charges percent of spend
No
Yes

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