VICE
Optimizing Content at Global Scale
The Challenge
Vice uses Naytev to optimize content for 16 social handles across 3 continents. Their goal is to improve conversion on every monetized KPI while maintaining their distinct voice across global markets.
The Solution
VICE leveraged Naytev's comprehensive social media optimization platform to:
- A/B test content variations for maximum engagement
- Automate social media publishing workflows
- Optimize content for their specific audience
The Results
40%
Increase in Engagement
Better audience connection
55%
Time Savings
Automated workflows
Company Details
- Industry
- Lifestyle, Media, Entertainment, News, Culture
- Company Size
- Large
"Naytev has transformed our social media strategy. The platform's testing capabilities and automation features have significantly improved our content performance and team efficiency."
Marketing Team
VICE
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