TechCrunch
Optimizing Tech News
The Challenge
TechCrunch uses Naytev's Social A/B Testing and Automated Publishing to improve resonance with their audience. By testing multiple versions of content packaging, TechCrunch identifies the most compelling headlines and images for their tech news coverage.
The Solution
TechCrunch leveraged Naytev's comprehensive social media optimization platform to:
- A/B test content variations for maximum engagement
- Automate social media publishing workflows
- Optimize content for their specific audience
The Results
40%
Increase in Engagement
Better audience connection
55%
Time Savings
Automated workflows
"Naytev has transformed our social media strategy. The platform's testing capabilities and automation features have significantly improved our content performance and team efficiency."
Marketing Team
TechCrunch
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