Meredith Corporation
Increasing Audience Engagement Through Testing
The Challenge
The Meredith Corporation uses Naytev's A/B testing to improve audience engagement on Time magazine. Through systematic testing of social media messaging, they optimize content performance across their media properties.
The Solution
Meredith Corporation leveraged Naytev's comprehensive social media optimization platform to:
- A/B test content variations for maximum engagement
- Automate social media publishing workflows
- Optimize content for their specific audience
The Results
40%
Increase in Engagement
Better audience connection
55%
Time Savings
Automated workflows
"Naytev has transformed our social media strategy. The platform's testing capabilities and automation features have significantly improved our content performance and team efficiency."
Marketing Team
Meredith Corporation
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