Patrick Costello

Chief Strategy Officer

Patrick loves to hike, ski, and eat Nepali momos.

Recent Posts by
Patrick Costello

Commercial "Deep Fake" Technology. It's Coming.

The next generation of media will be powered by artificial intelligence, and the technology needed to do it is already here.

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Your Guide to the Facebook and Instagram Political Ad Label

Political ad rules apply to a surprisingly broad range of content, catching many teams by surprise. We cover which posts must use the political ad label and the 9 steps to get started.

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Adapt to Facebook’s Algorithm Update with Better Storytelling

"The end is nigh", "All hope is lost", "Organic is dead". Some claim Facebook\’s News Feed algorithm update is a death blow to organic content performance. But it\’s not. It’s an opportunity for great content to shine.

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3 Ways to do Facebook Domain Verification and Edit Link Post Previews

Facebook has introduced the concept of “Domain Ownership” which allows businesses to claim domains and say “This link is mine!”. In this post we share how to complete the update in 3 steps

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Is There Really a Teen Exodus from Facebook?

Millions of teenagers are leaving Facebook. Teens think Facebook is lame and meaningless. These are just some of the takeaways from articles in the past couple years covering teenager engagement on Facebook.

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