Hootsuite provides paid and organic social media management. As one of the oldest vendors in the industry, they are a solid choice for anyone looking for a platform with a proven record of not shaking things up. While you won't be surprised by new features of broken worfkows, you likely won't be pleasantly surprised either. The tradeoff leaves some users wishing for an updated user experience and more modern UI, as well as power features that are missing for advanced users.